Kåska

BACKROUND:

Kåska is a Finnish company crafting low-alcohol spirits and drinks with a distinct personality, and honestly, a brand that's just genuinely fun to work with. A three-month graphic design internship in 2022 gave me the chance to work across a wide range of projects from motion graphics to print. That relationship carried on for roughly a year afterward through freelance work. 

MY ROLE:

Kåska's visual world is bold, playful and unmistakably its own, and my job was to bring that energy to life across a wide range of touchpoints. From point-of-sale materials and festival prints on plywood to stop-motion cocktail tutorial videos and a video ad for a festival stage, the work was as varied as it was fun. I also designed product business cards handed out to customers at events, the kind of small detail that adds up to a big brand experience.