Salon Piita
Graphic Design | Branding | Web Design | Art Direction
BACKROUND:
Salon Piita wanted to create a fresh, cohesive brand identity to celebrate its move to a new space and better reflect its modern, stylish approach. The new visuals, from the logo and color palette to typography, were designed to better reflect the brand.
Their previous website, built on Wix, had become outdated and no longer met today’s design standards. The old site’s inconsistent visual identity and a somewhat confusing navigation made it difficult for clients to find what they needed. The move was the perfect opportunity to redesign the website, ensuring it was on brand and easy to use.
MY ROLE:
As a freelancer, I led the brand transformation, designing the new visual identity and creating a brand book to guide its use. I collaborated closely with a photographer to art direct a photoshoot, ensuring every image aligned with the salon’s fresh, modern vibe.
I also designed a user-friendly website and created eye-catching window graphics to welcome clients into the new space. The goal was to bring Salon Piita’s story to life, both online and in person. Check out the website at https://www.salonpiita.fi/