Profile
Hi, I'm Sara, a Helsinki-based graphic designer who runs on tea and a genuine love for purposeful design. With a Bachelor's in Business Administration and Marketing as my foundation, I pivoted into the creative world, starting with Graphic Design at HEO Community College and currently pursuing Visual Communication Design at LAB Institute of Design and Fine Arts. Add a 10+ year background in customer service to the mix, and you get a designer who understands people as well as pixels, bringing both creative and strategic thinking to everything I make, whether that's honouring an existing brand book or building a new one from scratch.
Branding, motion graphics, and layout design are my current obsessions, always with clarity and purpose front and center. I thrive where work has meaning, creativity flows, and good teamwork is a given. I'm curious by nature, organised, empathetic, and easy to work with. Apparently also quite funny, but you'll have to judge that yourself!
Expertise
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Branding
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Layout design
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Web Design
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Motion Graphics
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Illustration
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Marketing
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Packaging Design
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Photography
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Photo editing
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Copywriting
Tools
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InDesign
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Illustrator
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After Effects
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Photoshop
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Lightroom
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Canva
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Figma
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Wix
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Wordpress
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SketchUp
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Microsoft Office
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Google Workspace
Soft skills
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Communication
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Creativity
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Attention to detail
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Time-management
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Teamwork
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Problem-solving
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Empathy
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Customer service
Education
Experience
2025– ERA
I have an ongoing collaboration
on creative projects, including
a brochure for ELY Centre, slide templates for Telia, and an internal communications leaflet for Atria.
2018–2024 A-T Lastenturva
As Online Customer Service Manager & Buyer I handled customers' web orders, customer service, purchasing & graphic design
2025 LAB Institution of Design and Fine Arts
I collaborated on concept and space design for our university’s 2025 Graphic Design thesis exhibition, and led the event’s visual identity—logo, posters, and promotional materials.
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2022 Kåska
As Graphic Design Intern, and later as freelancer, I created versatile visual content according to the briefs & the brand image.
2025 Salon Piita
I developed a comprehensive brand book including a new logo and brand color palette, and designed a new website to replace the previous one.
2022 Minilä
I created the brand look, website and illustrations as a freelance Graphic Designer.
Jonna, Salon Piita
Sara created a refreshed brand identity and website for our company. The process was thoughtful and thorough from start to finish, combining refined visuals with smart, functional solutions we wouldn’t have considered ourselves. The final result is both elegant and highly functional.
Fred, Kåska
Sara is incredible to work with. A talented professional with an eye for detail. Sara makes sure she understands the brief and always delivers on time.